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2017 Category Management Foundation Classroom Pittsburgh Oct 31- Nov 1



1

Total number of courses

Denali Academy’s Category Management Foundation course is designed for:

New or aspiring category managers;
Category managers or procurement professionals who want to improve their strategic skillsets;
Category managers who are part of an organizational shift from a more tactical approach a more strategic one;
Procurement professionals seeking to earn continuing education hours for their ISM or APS certification.
Key Benefits

Learn to better understand stakeholder requirements, separate “wants” from “needs” and build learnings into sustainable strategies;
Build a strong project pipeline as a result of the category strategy;
Tie strategies and category plans to sourcing projects and learn to improve implementation;
Employ key elements of change management to get stakeholders on board with implementing category management;
Learn to communicate more effectively with stakeholders based on personality types so that they understand your message and see the value in your proposals;
Use templates for all steps of the category management process, including market analysis, category plan, requirements assessment, and stakeholder mapping (templates available to take home).
Learning Outcomes

Understand category management framework and processes that are applicable across industries and categories;
Know how to apply key methodologies such as requirements analysis, Porter’s Five Forces, and strategy development;
Develop a category management mindset that recognizes what it means to be strategic in day-to-day activities;
Understand critical soft skills and how to leverage them for success.

Course NameTypeDetails 
Category Management Foundation Online CoursesE-Learning  
Total: 1
Amount: $ 2 400.00